We don't love door-knocking either.
We're Virtue Solar — a small, local team that's been installing solar in Central Virginia since 2015. No pressure, no gimmicks. Just an honest look at whether solar makes sense for your home.
Licensed & Insured
Five-Star Services
Upfront Pricing
Six Things Worth Knowing About Us
One Company, Start to Finish
Sales, installation, and long-term support — all under one roof. When you call us, you get us.
Not Every Home Should Go Solar
A 200-year-old oak tree shading your roof? We'll tell you that. We'd rather give you an honest answer than a bad system.
We've Been Here, and We're Staying
Founded in Charlottesville in 2015. We're your neighbors, building something we're proud of.
$0 Upfront-Cost Solar
We offer TPO (third-party owned) solar, just like the doorknocking companies, and can often lock in an even lower rate.
Second Opinions Welcome
Got a quote from another company? We'll review it for free — no strings attached.
Honest, Transparent Pricing
No hidden fees, no high-pressure tactics. Just fair pricing you can trust.
Solar Done Right
Solar is great. The sales tactics aren't.
If you've had a few knocks on your door lately, you're not alone. Central Virginia has seen a wave of solar salespeople — many from out-of-state companies with big promises and bigger margins.
We've been in this industry since 2012, and we've watched companies sell $70,000 systems that should cost $25,000. We've seen homeowners locked into loans they didn't fully understand. And we've seen good companies disappear, leaving warranties that aren't worth the paper they're printed on.
That's not how we do things.
(540) 407-8353
Why Homeowners Choose Virtue Solar
- Local Team Based in Central Virginia
- In Business Since 2015 — Not Going Anywhere
- Sales, Installation & Service — All One Company
- $0 Upfront-Cost Options Available
- Second Opinions Always Welcome
- All-In-House NABCEP-Certified Crew
- Honest, Up-Front Pricing, No Surprises
- 5-Star Google Rating (99% 5-Star Reviews)
What our customers say
“I looked at several solar providers but chose Virtue because they were low pressure, responsive, honest and local.”
“I recommend Virtue, without reservation, as the best of all the local solar companies I've dealt with, by far.”
“Peter and Matt were very helpful in getting my system designed for my needs. I can't stress enough how happy I am that a local company did such a superb job.”
Our Service Areas
Based in Charlottesville. Serving Central Virginia.
From Charlottesville to Richmond, and every rural county in between, our local crews know the codes, the utilities, and the rooftops.
- Charlottesville
- Albemarle Co.
- Richmond
- Henrico Co.
- Louisa - Fluvanna
- Augusta Co.
- Greene Co.
- Orange Co.
- And surrounding areas
READY FOR AN HONEST CONVERSATION?
We'd be happy to provide you with information, a quote and site visit, all FREE of charge.
